“Creators” here is a euphemism for music artists plus podcasters. “I believe that by 2025, we could have as many as 50 million creators on our platform, whose art is enjoyed by a billion users around the world.” And in 2020, it exploded: according to Ek, by the end of last year there were 8 million creators with recordings on Spotify. In 2019, he said, this number climbed to 5 million. Spotify certainly seems to be forecasting that its daily upload number will continue going haywire in the years ahead.ĭuring his opening monologue at the ‘Stream On’ event, Daniel Ek noted that three years ago, in 2018, Spotify had 3 million creators on its platform. In less than two years, that figure has increased by 50%. In April 2019, Spotify founder Daniel Ek confirmed that his service was seeing “nearly 40,000” new tracks uploaded daily. And that in the early part of next year, it will surpass a catalog of 100 million for the first time.Īnd you can expect that 60,000-plus daily number to grow even higher in future. Therefore it’s reasonable to assume that, by the end of 2021, SPOT will be home to over 90 million tracks. Spotify confirmed in November last year that its platform now played host to around 70 million tracks. Black Sherif, “Country Side”Ģ1.There are a few other interesting ways to slice this information in context of today’s music business. Jux, Marioo, Papi Cooper & Tony Duardo, “Nice (Kiss)ġ6. Spotify supported the launch of Vibrate Space last year, and the vice president plans to meet with local artists - including some featured on her playlist - at the studio.Ĭlick here to listen to the playlist, and check out the full track list below:ġ1.
On Monday, Harris will visit Vibrate Space, a Ghanaian music work station that local collective Surf Ghana opened last October with audio recording, mixing, mastering and editing equipment, along with consultations and Masterclass sessions.
VP Harris curated the playlist by featuring Ghanaian and Ghanaian-American artists like Amaarae, Moses Sumney and Black Sherif Tanzanian and Tanzanian-American artists like Harmonize, Zuchu and Alikiba and Zambian and Zambian-American artists including Chile One Mr. Staind Tease 'Many Surprises' on New Album 'Confessions of the Fallen'
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